Filing a trademark application with the U.S. Trademark Office can be a confusing endeavor for the uninitiated. And while the trademark office has gone to great lengths to teach users about the process through videos and how-to instructions, the variety of choices can sometimes leave users confused about the impact their decisions have on the long-term viability of their trademark. One such choice involves deciding which type of mark to apply for: a standard character mark or a stylized logo.
Lawyers love disclaimers, but so does the U.S. Trademark office, but not for the reasons you'd think. This blog explains disclaimers in this narrow context and why these disclaimers give rights to the public, rather than taking them away.